It sounds like intentional marketing-language to me. It's not uncommon for physical products to be referred to as "The New *" whenever they get some sort of cha

It sounds like intentional marketing-language to me. It's not uncommon for physical products to be referred to as "The New *" whenever they get some sort of change. In this case, it's a newer version of Firefox, and people viewing this ad on other browsers might not have tried Firefox since its last couple of upgrades.