You used the word "iTunes" twice in your first two sentences. You've also mentioned 2 audio formats and 1 video format, and that already exhausted your examples

You used the word "iTunes" twice in your first two sentences. You've also mentioned 2 audio formats and 1 video format, and that already exhausted your examples because that ecosystem supports nothing else. One application, supporting two operating systems and three formats. Whooptidoo. For something that is technically as easy as copying any format file to any device. Congrats. Great f-ing progress. Not to mention the fact that most of what I would like to consume in media isn't legally available in my country in those or any other format. And anything but music is still DRM-crippled. It's not just easier to get pirated content, it's still largely the only way.