It's easy to get caught up in adding features with the belief that adding X or Y feature will help you get a little bit more market share. When in reality, you

It's easy to get caught up in adding features with the belief that adding X or Y feature will help you get a little bit more market share. When in reality, you should be focusing on doing something simple, but doing it really well. Barry Schwartz (The Paradox of Choice) puts it best: "[as people are given more and more options they] become overloaded…. Choice no longer liberates, but debilitates. It might even be said to tyrannize."