Does it matter? I think most people who download Game of Thrones illegally would not have downloaded it legally (e.g. pay for it) had it not been available for

Does it matter? I think most people who download Game of Thrones illegally would not have downloaded it legally (e.g. pay for it) had it not been available for free. Demand is much larger when a product is free. I doubt HBO is missing out on a large amount of sales. Especially without the amount of free marketing illegal downloading has brought them.