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Google AdWords Lightbox ads now available across all screens

• timboslice 12y ago
  >Lightbox ads are great at driving brand consideration because they’re billed on a cost-per-engagement (CPE) basis. This helps your digital display dollars go further because your brand’s experience automatically finds a qualified audience -- and you don’t pay if people don’t expand and engage with the creative experience. Pretty nifty! Supports standard IAB sizes too, so you won't have to re-jigger your creative too much