I don't think we as a society don't want to think about this. I think that society at large just assumes that the internet IS regulated as a utility. Up until

I don't think we as a society don't want to think about this. I think that society at large just assumes that the internet IS regulated as a utility. Up until now, the major ISPs haven't taken an active role in speeding up, shaping or censoring content that non-geeks even really know about. When you explain things like the current FCC debacle, when they finally understand the context, they get enraged because its so obviously different and worse than how they thought the system worked.