I don't think we as a society don't want to think about this. I think that society at large just assumes that the internet IS regulated as a utility. Up until

I don't think we as a society don't want to think about this. I think that society at large just assumes that the internet IS regulated as a utility. Up until now, the major ISPs haven't taken an active role in speeding up, shaping or censoring content that non-geeks even really know about.