Bulk coffee doesn't yield revenues of $1.00 per cup. Clients get the convenience of an all-in-one machine for all their caffeinated drink needs, Keurig got $4.

Bulk coffee doesn't yield revenues of $1.00 per cup. Clients get the convenience of an all-in-one machine for all their caffeinated drink needs, Keurig got $4.358 billion in revenue in 2013.