OkCupid has (or had, at least, haven't visited in a while) a pretty decent approach to ad blockers. They detect that you block ads and (after explaining that ad

OkCupid has (or had, at least, haven't visited in a while) a pretty decent approach to ad blockers. They detect that you block ads and (after explaining that ads are a big part of the revenue of their service, for which you currently pay nada ...) offer you an option to pay a small sum not to have to see ads (or you can turn ads back on).