>> It turns out, though, even when you create a UI that lets reporters and editors easily plug in this metadata without having to understand XML, they are not a

>> It turns out, though, even when you create a UI that lets reporters and editors easily plug in this metadata without having to understand XML, they are not apt to fill it in, because they are just so overworked as it is. Nailed it. I'm a developer in a newsroom, and I'm dealing with flack just asking them to write a non-automated teaser text for their blog posts. They can't be bothered.