Notably, with such a small sample size and multiple testing, it's to be expected to see small deviations in preference such as the one in the article. The arti

Notably, with such a small sample size and multiple testing, it's to be expected to see small deviations in preference such as the one in the article. The article mentions p=0.28, which isn't entirely easy to interpret given that he doesn't quite explain what that p value is actually measuring (did he correct for multiple testing, for instance?), but it's certainly not a claim of any meaningful significance.