I wonder if you make the stairs just incrementally more interesting to use, would a lot more people use them? That is, people have a tendency to follow other p

I wonder if you make the stairs just incrementally more interesting to use, would a lot more people use them? That is, people have a tendency to follow other people. So, for example, all you need is to do something that generates [initially] 10% more interest and you'll get 50% more usage (if that makes sense).