This is very interesting for the european market. I was downvoted for bashing Hetzner and other German based hosting companies when Amazon launched its Frankfur

This is very interesting for the european market. I was downvoted for bashing Hetzner and other German based hosting companies when Amazon launched its Frankfurt datacenter. But at least OVH learned that they need to compete and reinvent their business based on dynamic/cloud services. I wonder what happens next with the competitors: 1&1/United Internet is probably the biggest hosting company but they still don't show signs of a new cloud approach. As far as I can see they just focus on their "website builder" product which is something like Squarespace and probably the future of the former "shared hosting" segment. They tried to build an infrastructure as a service company called Profitbricks but it took them years to provide decent API adapters to popular cloud connection frameworks like fog.io or Apache's libcloud. There service is limited (couldn't find something like route53 or a global CDN-option like Cloudfront, Akamai) Then there is still Hetzner which tries to compete by price. They still offer powerful dedicated servers but still lack any professional feature including an API to order or cancel new servers. Let's see, maybe both are going to acquire capital in the future and start inventing again. On the other Hand DigitalOcean with its Amsterdam and London based locations is very cheap, powerful and can already be use fully automated. I would probably build my SaaS business on their infrastracture and then scale out using AWS or Google.