According to a couple of experienced mobile Java game developers that learned their tricks pre-iPhone, a name and a icon of a game make or break sales. Names fo

According to a couple of experienced mobile Java game developers that learned their tricks pre-iPhone, a name and a icon of a game make or break sales. Names for mobile games had to be short and very descriptive , even if boring ("NY Shooter" instead of Max Payne or Halo), because there was no PR channels. It was all about teens looking for games on distribution channels. Of course this has changed somewhat nowadays, there is much sites covering mobile games/apps. But I think those tricks are still valid, as for mainstream iPhone users browsing App Store is the dominant way to learn about apps.