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I'm surprised that no-one is talking about accuracy here. How, exactly, do they determine who is and isn't a bot? > For the study, researchers put software in
by TheLoneWolfling 12y ago
I'm surprised that no-one is talking about accuracy here.
How, exactly, do they determine who is and isn't a bot?
> For the study, researchers put software into the actual ads of 36 members of the advertising association between Aug. 1 and Oct. 1. The software allowed them to tell if viewers of the ads were people or bots.
- buro9 12y agoI think that's what is being sold, and is what the report is promoting. As a product and company, they remind me of http://spider.io http://spider.io who did a similar thing and were acquired by Google. I was interested in using the technology to fight comment spam on blogs and forums, but it was really tailored for detecting fraudulent clicks and impressions on adverts and Google were quick to acquire. Some of the spider.io blog is still accessible and shares some of the approaches they used: http://www.spider.io/blog/ http://www.spider.io/blog/
- nitwit005 12y agoIt also assumes all bots are intending malice. Some advertisers automatically trigger videos on sites so they can review/categorize the content (see if it's porn). They do that with the intent of making ad purchases, so it's actually desirable bot traffic.