Online marketing/advertising is funny. You'd think once bots could get up to 20% fraud they could be scaled up a bit more and get to 99.9% fraud (the old "mach

Online marketing/advertising is funny. You'd think once bots could get up to 20% fraud they could be scaled up a bit more and get to 99.9% fraud (the old "machines won't be exactly as smart as people argument", people will be smarter for some time and then machines will be smarter after that). The cynical me also thinks as the fraud isn't likely to be distributed evenly and you don't know if you are the one subsidizing the market you would get a "market for lemons" effect ( http://www.win-vector.com/blog/2008/05/is-search-advertising-a-market-for-lemons/ http://www.win-vector.com/blog/2008/05/is-search-advertising... ). But I am guessing the desperation of people to be in the market keeps the prices up.