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If the ad fraud rate were uniform across all websites, then advertisers would simply pay less CPM because its less converting traffic. If website A is all frau
by true_religion 12y ago
If the ad fraud rate were uniform across all websites, then advertisers would simply pay less CPM because its less converting traffic.
If website A is all fraud, and website B is 0% fraud. Then on the same network, you'd have a 50% fraud rate, and website A would be paid money it doesn't deserve (as it deserves nothing for its 100% fraud traffic).
Fraudsters are being subsidized by legitimate traffic.
- murbard2 12y agoNo. The price is determined by supply and demand. So you're saying demand would fall - much as demand for a good falls when you impose a sales tax. There would be deadweight loss from the lack of traffic and advertisers would still end up diverting funds towards adbots.