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That's what I thought but the fraudulent ad views are probably not distributed evenly. You can't just assume that 25% of views on your ads are fraudulent. There
by blfr 12y ago
That's what I thought but the fraudulent ad views are probably not distributed evenly. You can't just assume that 25% of views on your ads are fraudulent. There's a lot of uncertainty here.
- jnty 12y agoAs long as it's not a hugely noisy in the way it changes within each exchange/source of inventory, you should be able to account for it. Don't forget plenty of other "legitimate" changes happen every day to affect the value of placements too - usage patterns, page layouts, tastes and fashions etc. They can be just as nefarious but all need to be accounted for - fraud is just another factor.