I think they had the options to target Universities or college students. The product connects college students to other students to for help with problems. It's

I think they had the options to target Universities or college students. The product connects college students to other students to for help with problems. It's mostly suited for the mathematics, engineering and computing faculties. The big issue is, they didn't have anyone to do marketing for it or test the market to see whether it wants their service or not. They should of done a pilot system. Focused on one university in Beta mode, and then expanded. They were too fixed on selling it for 50K a piece.