People pay premium prices for stuff, that they want to do very much or that they do not want to do at all, but have to. Cyberjunkie described the second categor

People pay premium prices for stuff, that they want to do very much or that they do not want to do at all, but have to. Cyberjunkie described the second category as stuff that brings piece of mind. For the first category you get bonus points if you find something, that is highly visible to others (status symbols). First category: Golf equipment, expensive knifes, barbecue stuff, wine, shoes etc. Second category: Taxes, cleaning, medicine, everything which lets one appear to be a better parent (does not matter if it actually does) etc.