Many people in business literature mocked and called "bluff" on Steve Jobs' http://www.apple.com/hotnews/thoughtsonmusic/. http://www.apple.com/hotnews/thoughts

Many people in business literature mocked and called "bluff" on Steve Jobs' http://www.apple.com/hotnews/thoughtsonmusic/. http://www.apple.com/hotnews/thoughtsonmusic/. I think a lot of people who believe in the iTunes-iPod lock-in strategy don't understand that the vast majority of music on iPods is not from iTunes. Any iTunes-iPod lock-in that Apple has is through the seamless experience of syncing one's music onto his or her iPod through iTunes. The move towards non-DRM music will help Apple avoid anti-trust issues in Scandinavia and make buying digital music a better experience for users. User affinity is the #1 lock-in strategy and no one knows this better than Apple.