I was once tasked with reviewing our company website,and my first recommendation was adding a list of happy clients (with links to their sites), for a variety o

I was once tasked with reviewing our company website,and my first recommendation was adding a list of happy clients (with links to their sites), for a variety of reasons. The next week I was able to announce to the team that we now ranked #1 on Google (cue applause) ... for some random phrase I compiled by using words in client names. I figured it was a good lesson for them that "#1 on Google" is not a goal in and of itself; you need to rank for something that matters. Your bird with a tucked in shirt is a brilliant example, so thanks.