The problem is web ads are fundamentally flawed. They require the user (you and me) to be ignorant to the fact that ads are no different then getting a catalog

The problem is web ads are fundamentally flawed. They require the user (you and me) to be ignorant to the fact that ads are no different then getting a catalog, and 4 letters requesting you order other semi-related catalogs in the mail. Nothing is forcing you to actually order those catalogs, only your good will, or in the case of web-browsers standards compliance. I run Noscript + adblock edge + 230KB hosts file to block most ad networks. I'm sick of people who think that the 1/4 of a cent you get from me waiting 3+ minutes for your 125kB of JQuery + 1MB of Ad flash + 50kB analytic JS is worth reading a blog post.