I would generally agree - I tried a couple of experimental Instacart orders when they started delivering in my area. My immediate impression is that unless they

I would generally agree - I tried a couple of experimental Instacart orders when they started delivering in my area. My immediate impression is that unless they handsomely pay the shoppers who go pick up your groceries (which seems unlikely), they are mostly extracting value by offloading costs onto the shoppers. As for the offering itself, I wouldn't be surprised if they are generating the product catalog for the three stores in my area semi-manually, though possibly via scraping something. It's certainly a tiny subset of the products on the shelves. If the stores had an API for exposing their inventory (plus looking up pics for the items), it would make Instacart much more attractive.