I used to work for a company called "Going". We had no alternative internal code name. (I swear, if I heard one more pun about where I was "going"...) That bei

I used to work for a company called "Going". We had no alternative internal code name. (I swear, if I heard one more pun about where I was "going"...) That being said, you'd be surprised how little you need to refer to your own company by name internally, especially in an ambiguous manner. Usually its just "Hey, can you put this up on the site?" or "It would be cool if the product did X."