You can further break down "the world is ready": 1) are customers ready for it? Will they see it as a weird idea that they'd never spend money on, or as a qua

You can further break down "the world is ready": 1) are customers ready for it? Will they see it as a weird idea that they'd never spend money on, or as a quality of life improvement? Ten years ago I'd have thought buying kitchen towels on the internet was a crazy idea when I can drive 3 blocks to the store to get them; now I think it's crazy to take a trip to the store for one thing when I can get a better selection and better prices on amazon prime. 2) is the technology / infrastructure you need to implement it in place? Apps related to local travel became much more viable when people started carrying portable computers (with telephone functionality) everywhere they went. Niche resale became much more viable when you could plug in to a pre-existing marketplace (ebay, amazon) with an existing customer base, payment processing, etc. so you don't have to spend big bucks developing those things yourself.