The former's impossible in the paradigm where the only way to make money off music is to sell songs. That's not true, though. A few of the models I'm going to

The former's impossible in the paradigm where the only way to make money off music is to sell songs. That's not true, though. A few of the models I'm going to be experimenting with: Raising money before you release an album, with certain perks given to people that pay the money for release. Offering special exclusives that people can choose to pay for, that most people interested in just music won't bother pirating. That's why I'm excited for the iTunes LP: It's an idea that's worth money even after you own the music, that appeals to fans and less to casual criminals. I'm currently thinking of launching an ARG with a future music project. I think that launching a video game through an album distribution would be really fun and potentially really profitable.