You seem to be arguing that this isn't the article that you'd like it to be, not that the headline or article is incorrect. You'd like an article on the regulat

You seem to be arguing that this isn't the article that you'd like it to be, not that the headline or article is incorrect. You'd like an article on the regulatory environment around Big Data, and this is merely an example of one specific thing one specific Big Data company can do (and has done and is doing). That doesn't make the article invalid. In fact, this is exactly the sort of article that needs to exist when there isn't a regulatory environment to protect the people - when people have to calculate their interactions with each individual company to ensure it's not going to bite their ass later, they need to know which individual companies are capable of doing what.