How is their site still up and running, accepting new members and payments, if they can't afford to continue on as a going concern? Is this out-and-out fraud?

How is their site still up and running, accepting new members and payments, if they can't afford to continue on as a going concern? Is this out-and-out fraud? EDIT: Looks like they're no longer accepting payment, but if this article is right, they still were for a very long time after ceasing shipments.