As a co-founder of a marketing platform for independent artists, and not exactly a music industry veteran, I've spent the past 8 months getting very educated on

As a co-founder of a marketing platform for independent artists, and not exactly a music industry veteran, I've spent the past 8 months getting very educated on the situation. It's basically a clusterf... Streaming isn't "figured out" yet, and everybody knows it. My two cents: indie artists should take a page from startup founders and get scrappy with easy access to affordable software and marketing/engagement tools. It's certainly doable, but requires a bit of a behavioral change. Musicians want to write/record/play music, not run a business. But they have to start embracing it or they'll continue to be dependent on major label-like overlords. PS - go watch "Artifact" on Netflix as soon as possible. It's a riveting documentary on a signed band fighting a major label who, in turn, sued them for $30mm.