It gets interesting when you think of it in relation to something like our space program (which was largely a war-driven effort) or even the internet itself. I

It gets interesting when you think of it in relation to something like our space program (which was largely a war-driven effort) or even the internet itself. I'm sure someone somewhere said "wow, instead of all these eggheads working on better battlefield communications, we should really put those dollars to something meaningful. Not trying to be snide, but one can rarely predict where something like say...complex ad tech...might lead future technological innovations. It certainly has helped fuel a large tech industry.