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This stuff is always fascinating to me, especially the "capital markets" approach to buying/selling ads. I saw an article a few weeks back on how traders are ar
by anonu 12y ago
This stuff is always fascinating to me, especially the "capital markets" approach to buying/selling ads. I saw an article a few weeks back on how traders are arbitraging different ad exchanges in the same way high-frequency traders do so... You can buy ads for cheap in 1 place and sell them immediately at a higher price somewhere else. I'd be curious if anyone has a high-level idea of how this works.
- alphonse23 12y agonope. no one can: http://www.slate.com/articles/technology/technology/2014/06/online_advertising_effectiveness_for_large_brands_online_ads_may_be_worthless.html http://www.slate.com/articles/technology/technology/2014/06/... Just another bubble in the making -- just be ready to pull out at the right time.