3 ms·
What makes a good logo
- MichaelCrawford 12y agoI'm going to write an article Real Soon Now about how to choose a name for your company, a domain for your site, as well as a name for your product or service. Among my key points is that it should be easy for most people to correctly spell the names after hearing them spoken over a telephone. I used to operate a consulting business under a catchy name but it was quite vexing that no one could ever figure out how to spell it - I always had to spell it out explicitly to people when we would speak on the phone. Another problem is that it may not be apparent how to correctly pronounce it, given the way it is spelled. Finally, hardly anyone understands trademark law. I'm no attorney but I do know how to read. If you don't manage your trademark correctly, it could impact your sales, you could get sued for infringing someone else's trademark, you could cave to the threat of such a suit even if you really aren't infringing, or you could even lose your trademark.