Secret is one of those things that is fun in the first few weeks, and then it just becomes another app on your phone that you don't click on anymore. Bad press

Secret is one of those things that is fun in the first few weeks, and then it just becomes another app on your phone that you don't click on anymore. Bad press might have contributed to its decline, but fundamentally the idea isn't one that would have taken off. It needs to somehow provide more value to the end-user to justify spending one's time on the app.