Tons of high-end photography is tone-mapped these days. When done correctly, it works very well. The goal of this video wasn't to make it look good, it was to

Tons of high-end photography is tone-mapped these days. When done correctly, it works very well. The goal of this video wasn't to make it look good, it was to produce a technology that can HDR frames in a temporally coherent way. Further work is needed, but I strongly suspect that this will become a standard part of video editing.