I agree, the focus of the article seemed to shift halfway through from "man, what an unfortunate name collision" to "uber needs a phone line." I do appreciate

I agree, the focus of the article seemed to shift halfway through from "man, what an unfortunate name collision" to "uber needs a phone line." I do appreciate companies that take a stand for "their way" of doing things, especially when it narrows their focus. You don't have to do everything conventional in order to be successful.