But the Big Ideas don't happen here. That comes by doing customer discovery, reaching out, and engaging in live conversation. So true. Go out and talk to peopl

But the Big Ideas don't happen here. That comes by doing customer discovery, reaching out, and engaging in live conversation. So true. Go out and talk to people. You'll be amazed by how better your brainstorming gets. In the end, there are usually two main routes for ideas. Enterprise products are easy to profit from, you just need to know the space, talk to potential customers ahead of time and do it. Boring but profitable. Consumer ideas are much harder. Everyone can get ideas for consumer products (do we really need another dating app?). So choose wisely. Is your real goal to build a small but sustainable stream of income? Choose enterprise. Are you dreaming big? Maybe try consumer.