Rovio was one of the few big mobile gaming companies that favored the cheap, not free pricing model for games. When that model collapsed, they got hurt by it.

Rovio was one of the few big mobile gaming companies that favored the cheap, not free pricing model for games. When that model collapsed, they got hurt by it. Still, i'm very impressed that they were able to take a hit that could have evaporated in a few months, and turn it into a pretty solid IP. Angry Birds might not be as big as a Disney brand or something, but it's still doing good and can support movies and merchandising. In the long run, those characters and creative IP could far outlive the game itself.