3 ms·
Will interactive television challenge online advertising?
- kakooljay 17y agoWith the launch of interactive advertising, "many of the dollars that went to the internet will come back to the TV," says David Kline of Cablevision...
- prat 17y agoIf TV industry ever wants to make that vision true, they would not only have to make TV viewing interactive but also have to provide a button that gives viewers a choice to skip ads.
- callmeed 17y agoI sorta figured interactive television would be online ...