Having a one hit wonder is success. Forming a company around it to milk that brand is also a good strategy. But it would be naive to think every one hit wonder

Having a one hit wonder is success. Forming a company around it to milk that brand is also a good strategy. But it would be naive to think every one hit wonder can be converted to a long term business strategy. Some can and some can't. But its just more difficult. You can't blame every company that fails for that - its the nature of the business.