Check out the author's blog post where he explains his motivation: http://phalt.co/if-you-have-data-they-will-consume-it/ http://phalt.co/if-you-have-data-they-

Check out the author's blog post where he explains his motivation: http://phalt.co/if-you-have-data-they-will-consume-it/ http://phalt.co/if-you-have-data-they-will-consume-it/