Straubel actually suggests that a massive leap in cost/efficiency may not needed due to the large market size: "Mr Straubel counters. “They don’t understand th

Straubel actually suggests that a massive leap in cost/efficiency may not needed due to the large market size: "Mr Straubel counters. “They don’t understand the tight linkage between cost and volume. We’re at this crossing-point where a small reduction in cost is going to result in a ridiculously big increase in volume, because the auto industry is so big."