3 ms·

I am surprised they employed that many people! What did they all do? They can't all be working on pig noises, bird noises and basic physics simulations can they

I am surprised they employed that many people! What did they all do? They can't all be working on pig noises, bird noises and basic physics simulations can they????

dagw 12y ago
Rovio has been trying for at least a couple of years to break out of their Angry birds rut by developing and/or publishing bunch of different games in various genres. Unfortunately for them it doesn't seem to have gone that well.
aleem 12y ago
Sales primarily. Moving merchandise globally, signing royalty deals and partnering with carries for app bundling deals is the crux of their business. Software (and other intellectual properties) don't quite have the same supply-side economies. Once the game is done, you can make a sequel or variations with little effort. The rest is just about how many copies/downloads you can move. Or how many partner licenses you can sign. Really, it's all just profit after. I had one person within Microsoft put it as: On that first CD Microsoft ships, it writes off a few billion dollars in losses. After that every Windows license is just pure profit.
Mahn 12y ago
If you have the money, you can hire people that are extremely specialized in specific areas, for example you may have a team of 5 people that is specialized on constantly analyzing and optimizing landing pages, or another one that studies only app usage in the first 3 hours after install, etc. These are not generally teams you would want assemble for a startup, but people who have years of expertise in very specific fields tend to be better at it than generalists for obvious reasons. You can do successful mobile apps wth 3 people, but if you can afford it and if politics/bureaucracy doesn't get much in the way, it can be worthwhile to have a larger team of specialists.
- lamuerteflaca 12y ago
  Sounds like a waste of money. If you are making lots of money then it may seem like no big deal. Rovio, can no longer afford it of course. I'd rather hire 5 more developers to work on a new game.

I am surprised they employed that many people! What did they all do? They can't all be working on pig noises, bird noises and basic physics simulations can they????

dagw 12y ago

Rovio has been trying for at least a couple of years to break out of their Angry birds rut by developing and/or publishing bunch of different games in various genres. Unfortunately for them it doesn't seem to have gone that well.

aleem 12y ago

Sales primarily. Moving merchandise globally, signing royalty deals and partnering with carries for app bundling deals is the crux of their business. Software (and other intellectual properties) don't quite have the same supply-side economies. Once the game is done, you can make a sequel or variations with little effort. The rest is just about how many copies/downloads you can move. Or how many partner licenses you can sign. Really, it's all just profit after. I had one person within Microsoft put it as: On that first CD Microsoft ships, it writes off a few billion dollars in losses. After that every Windows license is just pure profit.

Mahn 12y ago

If you have the money, you can hire people that are extremely specialized in specific areas, for example you may have a team of 5 people that is specialized on constantly analyzing and optimizing landing pages, or another one that studies only app usage in the first 3 hours after install, etc. These are not generally teams you would want assemble for a startup, but people who have years of expertise in very specific fields tend to be better at it than generalists for obvious reasons. You can do successful mobile apps wth 3 people, but if you can afford it and if politics/bureaucracy doesn't get much in the way, it can be worthwhile to have a larger team of specialists.

lamuerteflaca 12y ago
Sounds like a waste of money. If you are making lots of money then it may seem like no big deal. Rovio, can no longer afford it of course. I'd rather hire 5 more developers to work on a new game.