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So you want my job: Name Consultant
- JacobAldridge 17y agoSeems like an interesting field - specialised, yet creative, and demanding core business skills as well. Just one thing - surely he put Network Solutions in there as a red herring trap for young players? Why, oh why would you name check URL availability with a provider notorious for squatting?
- rokhayakebe 17y agoI didn’t have to listen to people in market research groups ramble on and on about their ATM usage or what kind of features they wanted in a mobile phone.
- gojomo 17y agoThe bay area seems the nation's capital of naming consultants, too. Here's an old article from Salon about some of the agencies: http://www.salon.com/media/col/shal/1999/11/30/naming/print.html http://www.salon.com/media/col/shal/1999/11/30/naming/print....
- JacobAldridge 17y agoGreat article - thanks. Naming is all over the news down under at the moment because one of our most beloved brands - Vegemite - just released a new product and called it 'iSnack 2.0' Truly a name chosen by a committee only because nobody hated it ... nobody except the consumer.
- netsp 17y agoI still think it may have been all a joke made by someone who had never tried one before.
- ramanujan 17y agoSeriously, if this is the kind of thing you're outsourcing, you have major creative problems.
- slice 17y agoComing up with the right name for a variable or a function can easily become the most difficult part of my day. I always wanted to open variable and function names consultancy.
- elai 17y agoif you get stuck, just do the objective c thing: aInt, anArray, aXMLFile, etc. Still fairly generic, but still useful and easy to read (vs single letter variables or random things. Worse comes to worse, you can also just make a sentence out of it.
- huhtenberg 17y agoI sometimes have a problem coming up with variable names of the same length so that they would align nicely in a struct declaration :)
- deleted 17y ago[deleted]
- holaamigos 17y agoAfter we raised our series A, the new investor insisted we change our name. The old name kind of sucked. We discussed it as a team for months - it was a pure time-sink, never getting to agreement, so looked into hiring a naming agent - I thought it would be like $1000, a full day workshop, beanbags, hit the bong...... I contacted a namer and it was like $45k....WTF....$45k for a fucking name. I tried haggling, and she brought her fee down to $15k, but this would be for a list of 10 names. Fuck that! I pushed through my favorite name and moved on.
- vaksel 17y agothese type of prices are common in the old world of business. I know a non-profit, that paid $30,000 for a logo and a tagline, and thought they got an awesome deal, since the going rate is like $150,000.
- huhtenberg 17y agoThat's an OK number since it likely covers more than just a logo and a tagline, but rather a full brand, positioning and identity definition. But $15K for a name alone is an overkill.