Hi Murkin. I'm not saying it's typical, and I'm probably using a bad example here, but business owners in my experiences dealing with them fall heads over heals

Hi Murkin. I'm not saying it's typical, and I'm probably using a bad example here, but business owners in my experiences dealing with them fall heads over heals for purchases that will help them grow revenue. A solid product that just does that, and pitched well, will make the $25 seem like a pretty good deal for them. 7-page business research reports (e.g. from Forrester, Gartner, etc.), for instance, tend to go for a few hundred dollars, so businesses do spend on investments that give them good returns.