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They don't sell predictions to advertisers either, they sell real estate, plain and simple. You say you want to buy space when a german speaking person searches
by cromwellian 12y ago
They don't sell predictions to advertisers either, they sell real estate, plain and simple. You say you want to buy space when a german speaking person searches for Wine on the search engine, and a slot on the results page is allocated for you.
Can you give me the phone number of the sales representative that I can call to buy a prediction?
The only predictions AdWords does is predict the likely volume of impressions/clicks you'll get.
- MacsHeadroom 12y agoYou just described selling predictions. Google is predicting that the person speaks German or is a Male between the ages of 26-30 who is interested in Technology and Wine-making, or what have you. Google sells "we can display your add to someone we predict meets such and such criteria." They make those predictions based on gathered data. The prediction is what makes a million AdWords views more valuable than a million random people seeing the same content in a tweet. Both are "real estate." But it's the predictions (based on gathered data) that make AdWords more valuable.