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To me, an outsider to the media industry, this seems very similar to what I perceive to be trends in the book industry: http://www.indyweek.com/indyweek/as-big

by wyc 12y ago

To me, an outsider to the media industry, this seems very similar to what I perceive to be trends in the book industry: http://www.indyweek.com/indyweek/as-big-chains-fold-triangle-indie-bookstores-thrive-on-the-personal-touch/Content?oid=4233729 http://www.indyweek.com/indyweek/as-big-chains-fold-triangle... http://nymag.com/daily/intelligencer/2014/04/6-nyc-independent-bookstores-that-are-thriving.html http://nymag.com/daily/intelligencer/2014/04/6-nyc-independe... Is boutique and indie the response to commoditization of popular and mainstream media? Reminds me of a passage in The Innovator's Dilemma where established steel companies progress from producing commoditized low-margin rebar to the greener pastures of niche and boutique sheet steel.

jkaunisv1 12y ago
It certainly seems to be a response to the commoditization (wow had to look up the difference between that and commodification) of manufactured goods. As cheap plastic stuff made in China becomes the norm, producing something better almost requires going boutique & indie to pay for the work required.