3 ms·

Its bubbled up to the New York Times. Otherwise, if fails my "mom test", so its still a niche service IMO.

• smeyer 12y ago
  What's your "mom test"? My (mid-60s) mother uses Uber, as do some of my middle-aged friends, even if it's far less popular there than it is among my friends in their 20s.
  • ryanhuff 12y ago
    My mom doesn't really know what it is. Mind you, she lives in suburbia and has her own car.
    • smeyer 12y ago
      Yeah, as does mine. I agree that it's likely the case that most middle aged mothers living in suburbia aren't too familiar with it.
• pbreit 12y ago
  A trillion dollar niche!
  • ryanhuff 12y ago
    That trillion dollars is forward-looking, and not based on current revenue. It may well end up being a mainstream, household name before too long, but not yet.
    • pbreit 12y ago
      When talking about the niche, no need to limit to one company's current run rate. And see gurley for how it's potentially a trillion dollar "niche".