If it takes X number of clicks to get one (real) lead, they could add up to $500+. I worked for a company that managed adwords for a mainframe software company

If it takes X number of clicks to get one (real) lead, they could add up to $500+. I worked for a company that managed adwords for a mainframe software company and they would pay a lot of money for clicks before getting a conversion. Maybe you guys are just using different terms here.