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Maybe I don't understand how AdWords works, but I thought the top CPCs hovered around $50†. How is that different from a "lead" and who is paying $500 for that
by bhousel 12y ago
Maybe I don't understand how AdWords works, but I thought the top CPCs hovered around $50†. How is that different from a "lead" and who is paying $500 for that?
† http://www.adventureppc.com/most-expensive-adwords-2014/ http://www.adventureppc.com/most-expensive-adwords-2014/
- rafaelm 12y agoI'm guessing he's spending $500 per lead. As in, for every $500 spent on adwords, they are getting a lead.
- mod 12y agoIf it takes X number of clicks to get one (real) lead, they could add up to $500+. I worked for a company that managed adwords for a mainframe software company and they would pay a lot of money for clicks before getting a conversion. Maybe you guys are just using different terms here.